Driving High-Value Conversions For The Metamask Portfolio Launch

MetaMask, the leading Ethereum wallet and gateway to Web3, partnered with HypeLab to promote the launch of its new MetaMask Portfolio — a consolidated dashboard offering users streamlined access to their crypto assets, DeFi positions, NFTs, and more.To support this milestone release and amplify adoption, MetaMask ran a multi-channel campaign with HypeLab focused on both performance marketing and brand awareness. The result: millions of impressions, highly efficient user acquisition, and a reinforced position as the dominant player in self-custodial wallet infrastructure.

🎯 Campaign Goals:
• Drive user acquisition for MetaMask Portfolio
• Increase brand visibility and Web3 mindshare

📅 Campaign Duration:
3+ months

📢 Campaign Type:
Performance Marketing + Brand Awareness

‍The Approach
‍To achieve MetaMask’s goals, HypeLab deployed a two-pronged strategy:

1. Performance Marketing:
• Used contextual targeting and wallet-aware segmentation to drive high-quality users to MetaMask Portfolio.
• Optimized ad placements across top-performing Web3 publisher inventory to maximize conversion efficiency.

2. Brand Awareness:
• Ran a large-scale visibility campaign across 100+ crypto-focused publishers, leveraging HypeLab’s expansive publisher network.
• Delivered custom, wallet-aware ads that engaged users in high-intent, crypto-specific environments.

‍The Results
‍The collaboration between MetaMask and HypeLab delivered outstanding results across core metrics:

💰 Cost per Transacting User:
Achieved under $70 per transacting user — a strong benchmark for high-intent DeFi audiences.

📣 Reach & Awareness:
Reached over 15 million unique users, significantly amplifying brand exposure and positioning MetaMask Portfolio as a category-defining product.

‍Why It Matters
‍MetaMask’s campaign proves that wallet-targeted, crypto-native advertising drives real results when paired with strategic execution. By partnering with HypeLab, MetaMask was able to:

- Acquire high-value users in a cost-efficient manner
- Expand visibility across the crypto ecosystem
- Reinforce brand trust and leadership in Web3 infrastructure

‍About HypeLab
‍HypeLab is the top web3-focused advertising network helping hundreds of clients like Metamask, Circle, Uniswap, and more acquire real web3 users at scale. We have the largest quality inventory in the crypto industry and offer advanced targeting to reach your target audience. We empower web3 brands, protocols, dApps, and ecosystems the tools to scale sustainably and intelligently.

Looking to acquire web3 users at scale? Get in touch with us today.