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HypeLab ran a 3+ month, two-track push. On performance, we used contextual and wallet-aware targeting to drive qualified traffic to Portfolio, optimizing across top web3 publishers for conversion efficiency. In parallel, we executed a large-scale awareness program across 100+ crypto sites with wallet-aware creative in high-intent environments.
The campaign delivered cost per transacting user under $70 and reach of 15M unique users. In practice, that meant millions of crypto-native impressions converted into high-value actions for a DeFi-savvy audience, pairing efficient acquisition with broad, credible visibility for the Portfolio launch.
Wallet-targeted, crypto-native distribution turns spend into outcomes. MetaMask acquired high-value users cost-effectively, expanded ecosystem visibility, and strengthened brand trust and category leadership for its Portfolio product.
