See exactly how many impressions your monthly budget buys across crypto-native and traditional ad networks, based on publicly available CPM data.
| Network | CPM | Est. Impressions |
|---|---|---|
HypeLab Wallet-aware targetingML optimizationOn-chain attribution | $2.50 | 2,000,000 |
Coinzilla Contextual + geo targeting | $5.00 | 1,000,000 |
Bitmedia Geo + device targeting | $3.00 | 1,666,667 |
Spindl (Base/Coinbase) On-chain attributionBase ecosystem only | Not disclosed | |
Google Display Broad reachCrypto ads restrictedNo on-chain tracking | $3.12 | 1,602,564 |
X (Twitter) Social reachNo on-chain tracking | $6.46 | 773,994 |
Facebook / Meta Massive scaleMost crypto ads bannedNo on-chain tracking | $8.60 | 581,395 |
Traditional platform CPMs shown are general web averages. Crypto and finance advertisers typically pay 2-3x more due to policy restrictions and keyword competition.
A lower CPM means more impressions, but what matters is who sees your ad. HypeLab serves ads on 200+ crypto-native publishers—wallets, DEXes, explorers—with wallet-aware targeting, so impressions reach users who already use crypto.
Traditional platforms serve general web audiences where most users have no wallet installed, and other crypto networks lack the on-chain attribution to prove which impressions actually convert.
Got questions or ready to get started? Our sales team is here to help. Whether you want to learn more about our Web3 ad network, explore partnership opportunities, or see how HypeLab can support your goals, just reach out - we'd love to chat.
