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Uniswap, the largest decentralized exchange (DEX) and a cornerstone of the DeFi ecosystem, worked with HypeLab to scale its user acquisition efforts and strengthen engagement among crypto-native users. The campaign aimed to drive cost-effective growth while ensuring meaningful exposure within the Web3 community.
HypeLab worked closely with Uniswap to develop a performance marketing strategy designed specifically for the Web3-native user segment. Key elements included:
Precision Targeting: Focused on users with active wallet sessions across HypeLab’s crypto-native publisher network
Real-Time Optimization: Leveraged data-driven insights to fine-tune campaign performance over time
Contextual Relevance: Ensured ads were placed in environments aligned with DeFi user behaviors, such as DApps, trading tools, and Web3 content hubs.
The collaboration delivered high-impact outcomes across the board:
10M+ Impressions Served
Ensured broad visibility for Uniswap within the most relevant corners of the Web3 ecosystem.
30%+ Wallet-Connected Impressions
Over 30% of all impressions reached users with wallets, a testament to HypeLab’s advanced targeting capabilities.
$1.40 Cost-Per-Click (CPC)
Achieved a competitive CPC, delivering engaged users at a highly efficient cost compared to industry benchmark.
Interested in learning more? Get in touch with us today.
