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HypeLab ran a multi-week performance campaign across crypto-native inventory, using wallet-aware targeting to reach verified on-chain developers and active builders. Placements spanned dApps, technical blogs, and high-intent web3 environments, with creative tailored to shipping-minded audiences. We iterated on country mixes and messaging while ML models refined segments toward dev cohorts most likely to register and participate.
The campaign delivered 12M+ impressions, 27k+ clicks, and 0.20%+ CTR, while maintaining a highly efficient $1.79 CPM. On outcomes, Stellar saw 2× more participant signups than Google Ads at the same spend, 2× better than Meta, and 4× better than X and LinkedIn, making HypeLab one of Stellar’s most effective paid acquisition levers for developer growth.
Crypto-native reach plus wallet-based precision finds real builders at the right moment. By meeting developers where they actually work and read, Stellar turned ad spend into meaningful participation and ecosystem velocity—efficiently and authentically.
