Whether you’re looking to advertise, publish, or explore partnership opportunities, our team is just a message away.
Over several months, HypeLab ran a phased, data-driven program. Phase 1 cast a wide net across crypto-native inventory to learn which developer segments resonated, serving millions of impressions to wallet-aware, builder-heavy audiences. Phase 2 sharpened into the best-performing creative sets, countries, and publishing properties. Phase 3 layered continuous ML optimization, using past performance to find and scale lookalikes most likely to sign up. Throughout, we partnered closely with QuickNode’s marketing team to launch, iterate, and push budget toward winners.
Across iterations, CAC fell by 75%+ to roughly $20 per developer sign-up, matching QuickNode’s previously best-performing channel (e.g., Google Search) while beating most other paid routes. The campaign maintained efficiency as it scaled, converting millions of crypto-native impressions into qualified sign-ups from the developer cohorts that matter.
B2B and developer growth is hard—and web2 spray-and-pray rarely lands. Crypto-native distribution plus wallet-aware precision makes paid spend compound. With HypeLab, QuickNode turned targeted reach into repeatable developer acquisition at a fraction of typical costs.
