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Overherd is a crypto-native, text-only social app where users post short, anonymous messages and earn crypto rewards when posts go viral. They needed a crypto-specific ad partner to capitalize, without breaking its minimalist, in-feed UX.
HypeLab integrated an in-app ad SDK and activated crypto-native demand across high-fit campaigns, balancing placement frequency, ad density, and format performance to preserve the anonymous feed experience. We focused user growth and monetization in top regions—Indonesia, Thailand, the Philippines, Hong Kong, and Singapore—meeting users where they actually are (campuses, TikTok) while channeling demand from crypto advertisers to match Overherd’s audience.
From August–October 2025, Overherd delivered 80,000,000+ impressions with 75% on mobile. CPMs held efficient at $1.45 (mobile) and $2.52 (desktop), translating rapid user growth into sustainable, programmatic revenue—powered by HypeLab’s crypto-native demand and wallet-relevant campaigns.
Mobile is now open for web3, but monetization still depends on relevance and trust. By pairing crypto-native inventory with precise targeting, Overherd turned a fast-growing user base into meaningful revenue—without compromising UX. As the app scaled, HypeLab’s demand pipeline and ongoing testing kept performance and retention in balance.
“With a global audience, it was important for us to find a programmatic ad provider that could serve fill in global regions and HypeLab has been able to do exactly what we need. They have been an excellent partner for us in sourcing advertisers who are looking to get in front of net new crypto users with a funded wallet.”
— Will, Founder & CEO of Overherd
