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HypeLab orchestrated a pre- and post-launch, multi-campaign rollout that blended publisher-specific activations with network-wide, wallet-aware targeting. Spend was distributed across contextually relevant, crypto-native environments—ranging from technical analytics platforms like Solscan and Chainlist to niche communities such as StockTwits and Temple Wallet. As data accrued, our ML models optimized country mixes, placements, and creatives to maintain scale without sacrificing efficiency.
The program delivered 22,000,000+ impressions, CTR up to 0.28% on select publisher sets, and an average CPM of $2—combining massive visibility with disciplined cost control. By pairing wallet-based precision with diversified placements, KulaDAO captured attention from both builders and investors and sustained momentum beyond the initial TGE window.
Launching a token takes more than raw reach—it takes trust and presence in the right places. Crypto-native inventory plus real wallet signals outperformed traditional ad networks, turning KulaDAO’s spend into high-intent engagement across the full Web3 spectrum.